Itinera

Itinera: "A Taste of Italy", a passport to Italian beauty

More than just an amenities line, Itinera transforms hospitality into a sensory experience inspired by Italy's most iconic regions. Every formula is crafted with high-quality natural-origin ingredients (95-97% natural origin extracts), bringing the essence of Italian landscapes into the guest's daily rituals. Itinera formulas contain no SLES or SLS and are VEGANOK certified.

The products in the refillable range (370 ml + 5L tank)

• Hair & Body Wash "Daily Recharge" — with Sicilian bitter Orange (Eau d'Orange fragrance)
• Body Wash "Smoothing" — with Tuscan red Grapes (Red Grapes fragrance)
• Liquid Soap "Protective" — with Apple from Trentino Alto Adige (Red Apple fragrance)
• Shampoo "Silky Touch" — with fermented Rice from Pavia, Lombardy (Eau de Riz fragrance)
• Conditioner "Silky Touch" — with fermented Rice from Pavia, Lombardy (Eau de Riz fragrance)
• Body Milk "Instant Comfort" — with Sicilian Prickly Pear (Prickly Pear fragrance)

Each fragrance tells the story of a different Italian region: from Tuscany to Sicily, from Trentino Alto Adige to Lombardy. The entire range is vegan formula, dermatologically tested, with no SLES or SLS.

A label that's also a story

Itinera's sleeve label isn't just aesthetic: it's designed to tell the story of the region behind each fragrance, with details and storytelling on every bottle. Once the product runs out, simply peel off the sleeve and recycle it along with the dispenser in the plastic bin.