Geneva Green

Circular design, new life, new value, less waste.

Imagine that products have an infinite life cycle, no longer a beginning, an intermediate life or an end. After their use, the materials are recycled: this is the circular economy.  Geneva Green fulfills this promise. By choosing Geneva Green you help to close the circle.

Offsetting CO2 emissions helps reduce global greenhouse gases.
With Geneva Green, eco-responsible choices are a daily commitment.

Dispenser ecologici e green

Geneva Green: "serene to be", circular packaging and CO2 compensation

Geneva Green was built with decarbonisation at the heart of product design: circularity and reduced emissions starting from material choices. Bottles and dispensers are made from 100% post-consumer recycled PET, and the 370 ml ultralight cartridge uses 35.2% less plastic per ml compared to the standard GFL 370 ml dispenser.

The 6 products in the refillable range (370 ml + 5L tank)

  • Hair & Body Wash — with Green Anise and Melissa organic extracts
  • Body Wash — with Aloe Vera extract
  • Shampoo — with Black Tea and Bittersweet Orange organic extracts
  • Conditioner — enriched with purified Keratin and Camomile extract
  • Liquid Hand Soap — with Aloe Vera extract
  • Body Lotion — with Vitamin E and Shea Butter

The entire range is dermatologically tested, nickel tested, vegan friendly, with no alcohol, no petrolatum and no BHT.

Two concrete steps towards sustainability

First step: circular, low-emission products. Recycled materials, minimised resource use, every packaging component optimised — without compromising functionality or guest experience. Boxes and door hangers are made with 80% recycled fibres and 20% pure ECF cellulose.

Second step: CO2 compensation. Each year, based on actual volumes sold, GFL calculates the CO2 emissions generated by Geneva Green packaging and offsets them through verified carbon credits that support certified climate-protection projects.

It's the comparison between the plastic weight per millilitre of the 370 ml Geneva Green ultralight cartridge and that of a standard GFL pump dispenser of the same capacity: a direct saving of plastic material on every refill.

Each year GFL calculates the CO2 emissions generated by the Geneva Green packaging actually sold and offsets them by purchasing verified carbon credits that support certified climate-protection projects.

It depends on the property's traffic, but on average a 5-litre tank covers several weeks of use for a single hotel room.

Yes, keeping the same Geneva Green product configuration you can add your own logo, with two printing colour options (same colours as the range, or customisation of up to 3 colours for the Ecover system).